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Internet Marketing Darwin - What will 2016 hold for local small business?


Internet Marketing Darwin is an intricate task, and as we enter 2016, people are in a mindset where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, challenging. You can never know what is around the corner, but if you find out the vital parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I would like to try and explain to you several of the major patterns that have been coming out in 2015 throughout the Darwin SEO industry and the world. From this with any luck together we can try and find out where to focus our efforts, this will be specifically useful if you are a local Darwin business.

Think Local
This is the greatest emerging trend and it is going to keep increasing in significance. This means that if you are an Darwin company and you are looking for local users, then this is wonderful. Launching with the changes from Google Pigeon, we saw an emerging pattern that local Darwin searches were actually ranking higher than business with national company headquaters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be arising even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech trends
There are a few technology areas which are very quickly growing overseas and are beginning to emerge in Australia and it won't be long before they gain interest in Darwin.

Mobile wallets
Society is becoming more and more used to having around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 points for a local Darwin business. 1 - you need to be taking note of growing patterns, and make sure you have the capacity to actually let people pay - for instance, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2 - you can start making the most of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.

Beacons
Beacons are something that has had growing use overseas and we are seeing them locally now too, but they are basically other ways of getting deals to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Darwin store, or even taking a walk past the area will be given more enticement to actually enter the store and make a purchase. It's a brilliant marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps
We also will see even greater use of Aps such as Snapchat and Periscope for inspiring ways such as advertising. This has been seen in America with national campaigns run by Dunkin' Donuts and Taco Bell using these aps. It is amazing how people can keep reinventing ways to get their company out there, and the same can be done for your local business in Darwin. Be creative and even searching for what other individuals have done, especially when it comes to social media - if you see something you like, take note of it and find a way to integrate a related idea into you own ad campaign.


My final pieces of parting suggestions - and these are things that you should do right now, today - would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Darwin level, and also boost your authority and possibly even become an useful resource for people. This goes to your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks good for Local businesses with trends and technology pushing for even greater interaction at a 'community' level. This is great for Darwin businesses, and so I hope that you are as excited as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are wanting to enhance your SEO efforts, then contact Internet Marketing Experts Darwin on 1300 595 013 or visit, www.internetmarketingexpertsDarwin.com.au
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