Digital SEOMarketing Darwin is not as simple as building a website there are of several
different Digital SEO Marketing concepts to try and understand yourself as a
website owner. It is because of this I want to show to you a few lessons that I
have learnt about Facebook Ads. Why Facebook ads? Because Social media is very
important to Digital SEO Marketing, and because there are numerous factors
about Facebook Ads that I wished I knew when I initially started off investing
with them.
Lesson # 1--
Image v Text
This is one
thing that I really needed to remember when first starting. Facebook Ads must
contain under 20 % text, it is Facebook's way of making sure your ads actually
are not being too obtrusive and annoying, so you will need to make sure that
you have a nice image in your ad and your font isn't too large.
One thing that I
usually use is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are relying on in the ad.
So be sure to
keep this in mind and your ads will have more effectiveness, and less automatic
denial by Facebook.
Lesson # 2--
Location, Location, location-- Don't waste your money
If you have made
a Facebook ad before you would know that you will need to select a location. So
if you are a local Darwin Business then you will want to set the location to
Darwin. It just works, right?
But what many
individuals overlook is that they choose by default the option for
"Everyone in this Location".
So I want to
mention to you what that actually means.-- 'everyone in this location' means
every person in whose Facebook says that they are actually in Darwin will be
possibly targeted by your ad. This is pretty specific, but still broad enough
to where you may be wasting money.
People often
don't realise, but that 'everyone' button is actually a drop down option, and
from there you can chose whether you want people who reside in Darwin, or
perhaps just people visiting.
So depending on
your local business, you may wish to be targeting people that are visiting or
even on holiday in Darwin. By selecting the option for this you can make sure
you are connecting with the specific people that will hopefully be engaging
with your business, and therefore get a better engagement rate on your
investment.
But what it also
means that if you just keep choosing 'everyone in this location' then you are
by default wasting a number of your ad's reach on people that are just
visiting.
So don't forget
this option exists, and have a think about what options are likelying to help
your business.
Lesson # 2--
Image v Text.
This is one
thing that I really needed to remember when first starting. Facebook Ads must
contain under 20 % text, it is Facebook's way of making sure your ads actually
are not being too obtrusive and annoying, so you will need to make sure that
you have a nice image in your ad and your font isn't too large.
One thing that I
usually use is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are relying on in the ad.
So be sure to
keep this in mind and your ads will have more effectiveness, and less automatic
denial by Facebook.
Lesson # 3--
Mobile platforms are key.
When selecting
your platform, don't fall into the trap of selecting just the desktop version.
As we all are probably aware, most of Facebook users are young, and younger
audiences pretty much only use mobile devices. Recent figures from Facebook
show that almost 50 % of users under the age of 35 only use a mobile device to
access Facebook.
Now, it really
does rely on your audience, but even though you are focusing on an older
demographic, most will still have mobile devices capable of using Facebook, so
don't overlook this choice.
What this means
is just because you may be on a laptop when you produce and edit an ad, don't
fall into the trap of assuming that people will be seeing your ad on a desktop
too. This means make sure you look to make sure the ad works for mobile in the
preview, and you explore the amount of ads you want aimed completely to
'mobile.
I hope these few
thoughts and pieces of advice will help you to save some effort, time, and even
a bit of money when it comes to Facebook ads and your Internet Marketing
efforts in Darwin.
If you are
looking increase your Internet Marketing campaign even more, then call Internet
Marketing Experts Darwin on 1300 595 013 or visit, .internetmarketingexpertsDarwin.com.au
Comments
Post a Comment