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Digital SEO Marketing Darwin - Facebook Ads Lessons to enhance your Effect


Digital SEOMarketing Darwin is not as simple as building a website there are of several different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I want to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is very important to Digital SEO Marketing, and because there are numerous factors about Facebook Ads that I wished I knew when I initially started off investing with them.

Lesson # 1-- Image v Text

This is one thing that I really needed to remember when first starting. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to make sure that you have a nice image in your ad and your font isn't too large.

One thing that I usually use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be sure to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson # 2-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Darwin Business then you will want to set the location to Darwin. It just works, right?

But what many individuals overlook is that they choose by default the option for "Everyone in this Location".

So I want to mention to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are actually in Darwin will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Darwin, or perhaps just people visiting.

So depending on your local business, you may wish to be targeting people that are visiting or even on holiday in Darwin. By selecting the option for this you can make sure you are connecting with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So don't forget this option exists, and have a think about what options are likelying to help your business.

Lesson # 2-- Image v Text.

This is one thing that I really needed to remember when first starting. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to make sure that you have a nice image in your ad and your font isn't too large.

One thing that I usually use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be sure to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key.

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, most of Facebook users are young, and younger audiences pretty much only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even though you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

I hope these few thoughts and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Darwin.


If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Darwin on 1300 595 013 or visit, .internetmarketingexpertsDarwin.com.au
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