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Showing posts from July, 2016

Digital SEO Marketing - The Battle to learn what Google is 'not providing' you

Digital SEO Marketing is a challenging and complex area, and some of the ways that makes it even harder is the way that Google is making it harder to find information. I am not normally one to grumble about the way that Google evolves - generally they are moving to help make the SEO 'game' a more honest a value driven market, but some things are still aggravating. So what am I fussing about here? Well let me try and explain it this way. Despite how you intend to structure your keyword investigation, everything begins with a specific core principle, one that you must develop by looking through your metrics and Google Analytics. The thought is that from this core idea and keyword, you then compile a seed list of terms, expanding through related terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other factors. At one point, Google was willing to make all of i