Digital Advertising in Darwin means nothing if you don't understand the best ways to
use your Call to Actions or (CTA's), because a Call to action can be the
easiest way for you to make a lead. It can make or break relying on how weak or
strong your CTA is, therefore I wish to give you a few tips to make sure that
you are doing the best you can to grow your brand and generate those critical
leads.
Wording
Really
straightforward, stay clear from common words that are going to make you seem
desperate or like you are pushing for a sale. For example, choosing between the
words, 'buy' and 'shop' as a CTA, one might believe that they each mean the
same thing. But you should understand that many people online normally avoid
commitment, and so subconsciously even there is a tendency for people to think
that the word 'buy' is closing them into something, whereas 'shop' is a way for
them to learn more information and facts. The point I am trying to make is that
you really have to consider the wording and avoid words that have unintended
results.
Shape and Colour
It may seem odd,
but Shape and colour of your CTA can affect its effectiveness. In the world of
Digital Advertising there have been a lot of studies into the idea of style and
its affect upon a person's perception, and essentially one idea claims that
curves are the most effective way to go. So, if you wish to try and optimise
even more, think about making the button for your call to action curved, rather
than a square.
Now, colour,
this is an additional area that there are a few theories on. Some people will
have you think that green is great because it indicates 'go', but to keep away
from red because it is 'stop', or that blue is calming so it would make
customers more relaxed ... In the end there really isn't any definitive
evidence to suggest one option over another, so just go with what works best
for your style. One point that I will mention though is that you should
understand the font size and colour-- If you want your digital advertising to
be most effective in the Darwin area, it is a good idea to try and keep it
different from the rest of your content, but don't go too wild.
Location
Where your call
to action is set is quite essential to digital advertising growth.
All that I
suggest by this is see to it that you don't have it stashed behind-the-scenes
somewhere, or that you have way too much text that is complicating the Call to
action.
In the long run
it all comes down to identifying the combination that helps you, remember your
wording, shape, colour, size and placement of your brand's Call To Action, and
when you bring all the components together just think practical and think about
your customer.
Improving your
Online Sales with good CTA's.
If you need to
improve your digital marketing strategy in Darwin or just want find out more
about CTA's then don't hesitate to give us a call on 1300 595 013 or visit our
website: www.InternetMarketingExpertsDarwin.com.au.
This piece is
written with a couple of tips in mind, and it originates from a fair bit of
trial and error, but we would enjoy to hear some of your tips and feedback! So
if you have been battling with CTAs, have found something that works, or even
know of a colour that works for you, let us know, or want a few free tips give
us a call on 1300 595 013.
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