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Mastering the Call to Action

Digital Advertising Darwin
Digital Advertising in Darwin means nothing if you don't understand the best ways to use your Call to Actions or (CTA's), because a Call to action can be the easiest way for you to make a lead. It can make or break relying on how weak or strong your CTA is, therefore I wish to give you a few tips to make sure that you are doing the best you can to grow your brand and generate those critical leads.


Wording
Really straightforward, stay clear from common words that are going to make you seem desperate or like you are pushing for a sale. For example, choosing between the words, 'buy' and 'shop' as a CTA, one might believe that they each mean the same thing. But you should understand that many people online normally avoid commitment, and so subconsciously even there is a tendency for people to think that the word 'buy' is closing them into something, whereas 'shop' is a way for them to learn more information and facts. The point I am trying to make is that you really have to consider the wording and avoid words that have unintended results.

Shape and Colour
It may seem odd, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a lot of studies into the idea of style and its affect upon a person's perception, and essentially one idea claims that curves are the most effective way to go. So, if you wish to try and optimise even more, think about making the button for your call to action curved, rather than a square.

Now, colour, this is an additional area that there are a few theories on. Some people will have you think that green is great because it indicates 'go', but to keep away from red because it is 'stop', or that blue is calming so it would make customers more relaxed ... In the end there really isn't any definitive evidence to suggest one option over another, so just go with what works best for your style. One point that I will mention though is that you should understand the font size and colour-- If you want your digital advertising to be most effective in the Darwin area, it is a good idea to try and keep it different from the rest of your content, but don't go too wild.

Location

Where your call to action is set is quite essential to digital advertising growth.

All that I suggest by this is see to it that you don't have it stashed behind-the-scenes somewhere, or that you have way too much text that is complicating the Call to action.

In the long run it all comes down to identifying the combination that helps you, remember your wording, shape, colour, size and placement of your brand's Call To Action, and when you bring all the components together just think practical and think about your customer.

Improving your Online Sales with good CTA's.

If you need to improve your digital marketing strategy in Darwin or just want find out more about CTA's then don't hesitate to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsDarwin.com.au.


This piece is written with a couple of tips in mind, and it originates from a fair bit of trial and error, but we would enjoy to hear some of your tips and feedback! So if you have been battling with CTAs, have found something that works, or even know of a colour that works for you, let us know, or want a few free tips give us a call on 1300 595 013.
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Location: Darwin NT, Australia

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